Artist Lab: Strategic Approaches to Touring Performance Works

The second session of this two part series builds on the foundation of personal branding and social media by expanding into more key marketing tools and practices that help artists grow and sustain visibility. Participants will explore the value of email marketing, learn how to track and apply analytics from digital platforms, review best practices in website development, and discuss networking strategies to strengthen professional connections. By the end of the session, participants will walk away with a toolkit of practical steps to amplify their artistic careers.