Audience Engagement: Research & Resources

Today’s artists and presenters work harder than ever to build and maintain audiences for their performances. But new technologies, shifting demographics, and limited funding present long-term challenges for the field, especially as organizations nationwide strive toward a more equitable arts ecosystem. While there is no single, one-size-fits-all solution, there are a number of tested, data-driven strategies and tools available to help arts organizations move forward more effectively and efficiently.