How Arts Marketers Can Fix Conversion Problems

It’s very easy to fall at the final hurdle of a promotional campaign. There’s a big show or exhibition coming up. You’ve created the perfect newsletter, the best paid ad campaigns, perfected your social media game, even placed print ads: but none of it is working.
All too often, it’s your own website working against you. Performing arts organisations, museums and other non-profits often suffer from overly fiddly purchasing pathways.
Convoluted checkouts are a challenge for even the most dedicated supporters, and can be a dead end for new customers.