What We Discovered About Museum Online Collections

A museum’s digital presence is no longer merely a facilitator of a physical visit, but a vital aspect of a museum’s reach and impact.
One Further started the Discovering Online Collections project to identify what’s ‘normal’ and, where possible, what’s ‘exceptional’. The report, launched in November 23, analysed data from 50 organisations across five countries. There’s lots more to come in 2024, but here are the six initial key takeaways.